Fresh & Easy Adds Juice to Kids PL Line

EL SEGUNDO, Calif. — Fresh & Easy Neighborhood Market [4] has added refrigerated juices to its private label Goodness for Kids line.

The 8-ounce, 100% juices will be offered in orange, tangerine pineapple, tangerine kiwi, and tangerine strawberry flavors, and will retail for $1.49. Fresh & Easy promoted the juice on Twitter, linking to a photo of the juices in a cooler [5].

Fresh & Easy spokesperson Brendan Wonnacott confirmed all stores are offering the juices.

Related Article: Retailers Make Meals Kid Friendly [6]

“The goal of the Goodness range is to provide lovingly made, nutritionally balanced products that kids will eat and that parents also can feel good about feeding to their kids,”  Wonnacott said.

The Goodness line is made with no preservatives and limited sugars and sodium.

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