DEARBORN, Mich. — Spartan Stores opened its seventh Valu Land price-impact format store here this month, reflecting some changes in the fledgling banner’s signage and decor. The company has also reduced the item count since the concept was first launched. “We continue to learn from these initial investments and are working to fine-tune the concept,” said Dennis Eidson, president and chief executive officer, Spartan Stores, in a recent conference call with investors. The first six Valu Land locations were in the Michigan towns of Lansing, Leslie, Marion, Clare, Roseville and Warren.
See captions at upper right.
Read more: Spartan Adjusts Valu Land Concept
Captions by Mark Hamstra
Photos courtesy of Spartan Stores
Dearborn Mayor Jack O'Reilly and Valu Land store manger Ryan Wingett (in white shirt) cutting the ribbon at the new Valu Land, with local officials and Chamber of Commerce members on hand.</p>
The 22,000-square-foot Dearborn store, the seventh in the chain, staged a grand opening Feb. 17.</p>
Valu Land offers both national brands and private labels with strong price messaging.</p>
Packaged baked goods that help customers “save dough.”</p>
New signage, designed to make store navigation quick and convenient, is reflected in the dairy section.</p>
Simple signage with whimsical verbiage helps convey a cheery, no-frills ambiance at the banner.</p>
The meat department features packaged offerings and an EDLP message.</p>
Simple yet attractive displays in the produce department.</p>
Pre-packaged veggies along with loose pieces in a wall display.</p>
The low-price message extends throughout the whole store at the Valu Land banner.</p>