Survey Assesses Produce Traceability

NEWARK, Del. — The produce businesses and associations facilitating the Produce Traceability Initiative have begun conducting an online survey to assess the extent of the industry’s adoption of PTI milestones.

The Produce Traceability Initiative survey [3] is open to all businesses in the produce supply chain.

The time needed to complete the survey will vary depending on a responding company’s role, but in most cases it should take no more than 10 minutes.

The survey is online only and will close on Friday, April 5. It can be completed anonymously if respondents choose. Results will be shared publicly after they have been computed and analyzed.

The Produce Traceability Initiative, sponsored by Canadian Produce Marketing Association, GS1 US, Produce Marketing Association and United Fresh Produce Association, is designed to help the industry maximize the effectiveness of current traceback procedures, while developing a standardized industry approach to enhance the speed and efficiency of traceability systems for the future.