SAN ANTONIO — H-E-B  is showcasing unique foods and beverages with a new shelf-tag program called Primo Picks.
“Primo Picks are unique, tasty and cool products you may never have heard of or tried before,” H-E-B states on its website. “We've searched the world for one-of-a-kind products.” Supplies are limited in some cases.
Both national and private-label brands are included.
More news: San Antonio Wins H-E-B Community Challenge 
Current selections include Mahi Mahi burgers; H-E-B MooTopia milk, which has 50% more protein and 45% less sugar than ordinary milk; and “4 Grain Vegetarian Brown Eggs,” produced by hens fed a 100% vegetarian diet.
Television commercials are promoting the new campaign.
|Suggested Categories||More from Supermarketnews|