Stepping Back: Product Traceback Capabilities

There's no single way to accomplish traceability. Businesses, government and trade organizations are all starting to offer product traceback capabilities. A few examples: On-label traceability: Red Blossom Farms, Murray's Chicken and others include a tracking number, which customers can input on the company website to see where their product originated. National Animal Identification System: Established

There's no single way to accomplish traceability. Businesses, government and trade organizations are all starting to offer product traceback capabilities. A few examples:

  • On-label traceability: Red Blossom Farms, Murray's Chicken and others include a tracking number, which customers can input on the company website to see where their product originated.
  • National Animal Identification System: Established by the USDA, this voluntary program tags animals and links information about them to a central database.
  • Locally grown: Sourcing close to home simplifies the supply chain for retailers and can make traceability easier.
  • Produce Traceability Initiative: Consisting of more than 30 member companies throughout the supply chain, this group will eventually establish traceability standards for the produce industry.