Ups and Downs: SN Whole Health's Number Crunch

Health and wellness sales and consumer attitudes are a mixed bag in this economy, as figures for some of the most prominent categories indicate PORTION CONTROL In 2007, 29% of Americans believed 100-calorie packs were worth the extra cost. Today, only 14% of consumers say they regularly buy pre-measured packs. Sales of Nabisco 100-calorie Oreo Thin Crisps dropped 30% in the past year. ORGANIC Sales

Health and wellness sales and consumer attitudes are a mixed bag in this economy, as figures for some of the most prominent categories indicate

PORTION CONTROL

↑In 2007, 29% of Americans believed 100-calorie packs were worth the extra cost.
↓Today, only 14% of consumers say they regularly buy pre-measured packs.
↓Sales of Nabisco 100-calorie Oreo Thin Crisps dropped 30% in the past year.

ORGANIC

↓Sales increased 17% between 2007 and 2008, to $25 billion.
↓However, 2009 sales for organics sold mainly at grocery stores are predicted to drop 1.1%.

FUNCTIONAL FOODS AND BEVERAGES

↑Sales increased 6% between 2007 and 2008, to $31 billion.
↑Sales are predicted to reach $43 billion by 2013.

GLUTEN FREE

↑Sales increased 16% between 2007 and 2008, to $921 million.
↓An estimated 1 in 133 people have celiac disease, up from 1 in 500 nearly 50 years ago.

LOCAL

↑17% of consumers say they buy local as often as possible.
↓30% say they would purchase local products, but don't know where to find them.
↓27% say they never buy local.

SOURCES: Mintel, Packaged Facts, The Hartman Group, Information Resources Inc., SPINS, Celiac Sprue Association