Affiliated Foods Southwest Selects Price Optimization Service

Affiliated Foods Southwest, a cooperative grocery wholesaler, has selected Revionics, Sacramento, Calif., to provide its price and promotion optimization service to Affiliated’s member retailers.

LITTLE ROCK, Ark. — Affiliated Foods Southwest, a cooperative grocery wholesaler here, has selected Revionics, Sacramento, Calif., to provide its price and promotion optimization service to Affiliated’s member retailers. Affiliated Foods now integrates Revionics pricing services into its retail program portfolio, providing independent retailers optimized base, temporary price reduction, and promotional prices. Revionics’ services are offered over the Internet in a pay-as-you-go format. “Revionics will help our members improve profits,” said John Mills, president and chief executive officer of Affiliated Foods Southwest, in a statement. “They understand the competitive nature of our market, and can help our retailers arrive at the right price mix.”

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