Americans Still Scrimping: Harris Poll

NEW YORK — Americans are still cutting back in a variety of areas to save money, including buying more store brands and bringing their lunch to work, according to a Harris Interactive poll released yesterday.

NEW YORK — Americans are still cutting back in a variety of areas to save money, including buying more store brands and bringing their lunch to work, according to a Harris Interactive poll released yesterday.

The online survey of 2,576 adults, conducted in January, showed that 63% have “purchased more generic brands” in the past six months to save money, and another 12% have considered doing so. The trend is strongest among Gen Xers, with 66% of those age 35 to 45 saying they bought more store brands.

Gen Xers are also the most likely to brown-bag their lunch as a money-saving measure, with 56% reporting doing so, while 45% of adults overall said they had done so.

Other food-related trends included switching to a refillable water bottle instead of buying bottled water, with 34% of all adults doing so to save money and another 10% considering it; and stopping the practice of buying coffee in the morning, with 21% doing so and 6% considering it.

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