MONTVALE, N.J. – A&P  said it will begin offering free refills on prescription prenatal and children's vitamins as part of prenatal care and childhood development.
The program is available to Live Better! Wellness Club members who will receive a free 30-day generic supply for up to 12 months of prenatal vitamins for those important months before and during pregnancy; and children’s vitamins with fluoride which are important for good growth and teeth development for children up to 7 years old.
On the 12th free refill of prenatal or children’s vitamins, customers will receive a $10 gift card to be used at any A&P, Super Fresh, Waldbaum’s or Pathmark supermarket. Customers can pick up a loyalty punch card at the pharmacy counter. The pharmacist will punch the loyalty card each refill of prenatal or children’s vitamins at any A&P supermarket.
In announcing the program on July 8, A&P joins other supermarkets around the country that began offering free prenatal vitamins as early as 2008. These efforts are used to build loyalty among young families and at the pharmacy as well as drive grocery sales.