A&P to Reveal ‘Price Impact’ Pathmark Prototypes

A&P is readying a new “price impact” prototype it will roll out in two New Jersey Pathmark locations in May, sources told SN.

MONTVALE, N.J. — A&P is readying a new “price impact” prototype it will roll out in two New Jersey Pathmark locations in May, sources told SN. The new formats, targeted for existing Pathmark stores in Edison and Irvington, will emphasize a low-price positioning but offer more than 20,000 SKUs and include elements inspired by European hypermarkets. Company officials are expected to reveal additional details about the new formats in an earnings conference call scheduled for Tuesday. A&P acquired Pathmark last year.

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