A&P Rolls Out Shelf Tags

MONTVALE, N.J. — A proprietary system that highlights foods suitable for diabetics and shoppers attuned to heart health, weight control and disease prevention was launched by A&P [3] Friday.

The Live Better Wellness Factor tags are color-coded and include icons depicting Sugar Smart, Heart Healthy, Weight Control and Prevention.

“With an abundance of ‘healthy’ products available it can be hard to know what works for you and how to make the best food choices. Our new Live Better Wellness Factor simplifies the process to help you achieve total wellness,” state promotional materials.

The tags are an extension of the retailer’s Live Better Wellness Club. For a $9.99 fee, members are eligible for the Live Better Generic Prescription Plan and receive exclusive storewide discounts such as 20% off a future produce purchase for each $50 spent on produce.