Bashas’ Launches Digital Nutrition Labeling

CHANDLER, Ariz. – Bashas celebrated March is Nutrition Month with the roll-out of a new, digital nutrition labeling system that’s customized to Arizona residents’ health concerns.

CHANDLER, Ariz. – Bashas' [3] celebrated March is Nutrition Month with the roll-out of a new, digital nutrition labeling system that’s customized to Arizona residents’ health concerns.

The 132-unit, family-owned chain is aiming to make it easier for its customers to find the products they’re looking for, particularly as they relate to their health maintenance, Barbara Ruhs, Bashas’ corporate, registered dietitian told SN.

“Since we went digital, we can produce these labels right along with price labels. When new labels are generated to show price changes, the nutrition information is on there, too,” Ruhs said. “There’s no way a customer doesn’t see the nutrition information. It’s directly underneath the price, on a colorful background.”

Previously, the company had used perpendicular shelf tags that were attached by hand. Ruhs pointed out that diabetes is a huge problem in Arizona and so is heart disease. So making it easy for customers to find products they deem safe or beneficial for them to eat is particularly important, she said.

See the complete story in the Fresh Market section of the March 28 issue of Supermarket News.