Big Y Groupon Offer Gets 333 Buyers

SPRINGFIELD, Mass. — Big Y's first Groupon promotion and the first ever by a supermarket chain — netted 333 buyers during its 24-hour run, the company, based here, told SN.

SPRINGFIELD, Mass. — Big Y [3]'s first Groupon promotion — and the first ever by a supermarket chain — netted 333 buyers during its 24-hour run, the company, based here, told SN.

The offer, distributed on Tuesday only among Groupon subscribers in the Springfield market, was for a 40% discount on a newly introduced private-label Shellfish Grill Pack. The deal "tipped" ­ reached the minimum threshold of committed buyers required by Groupon ­ at 5:25 a.m., and by the end of the deal period at 11:59 p.m. Tuesday, 333 buyers had selected the shellfish offer.

The deal was automatically loaded onto buyers' loyalty cards. They can begin redeeming their deal Thursday and have until Sept. 8.