Big Y Launches New Website

SPRINGFIELD, Mass. — Big Y Foods [4] has revamped its website to offer a more personalized experience.

Shoppers who join my.bigy.com/bigy can get a variety of customized features, including a personalized profile so that Big Y can send relevant offers. The new site also provides links to local stores.

“Get direct access to your store’s weekly flyer as well as information about department hours, store special events and flash sales,” Big Y states on bigy.com.

Among other features, the new my.bigy.com/bigy has an interactive map that features all the gas stations, movie theatres, restaurants, and attractions where Big Y coins can be used. Members can also browse some 5,000 recipes that customers have submitted.