Big Y Rolls Out Targeted Shopper Promotion System

SPRINGFIELD, Mass. — Big Y Foods here, which operates 56 stores, announced the chainwide rollout of a targeted shopper promotion system from Incentive Targeting, Woburn, Mass.

SPRINGFIELD, Mass. — Big Y Foods [2] here, which operates 56 stores, announced the chainwide rollout of a targeted shopper promotion system from Incentive Targeting, Woburn, Mass.

“After three months of full operation, we are pleased with the Incentive Targeting system,” said Phillip Schneider, vice president of sales and marketing at Big Y Foods. “They allow us to leverage our World Class Express Savings Club Card to deliver customized offers to each shopper.”

The system enables retailers to collaborate with CPG companies by sharing sales data.

“We are pleased to be working with Big Y to test and validate new ways of reaching exactly the shoppers we both want with promotional offers,” said Rob Colarossi, vice president of category leadership at Hostess Brands.

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