BJ's Working to Revamp Website

BJ's Wholesale Club will introduce a revamped website this summer as part of a goal to increase Internet sales by 40% this fiscal year.

NATICK, Mass. — BJ's Wholesale Club here will introduce a revamped website this summer as part of a goal to increase Internet sales by 40% this fiscal year.

"E-commerce is not our biggest business in the world," Frank Forward, chief financial officer of the warehouse club, said at the Barclays Capital Retail and Restaurant Conference in New York Wednesday. "We are nowhere near the type of penetration or maturation that are competitors are, particularly Costco."

The refreshed website, to be launched in August, will have additional functionality and allow the retailer additional ways to market with its members, Forward said. The website is part of a technology initiative that also includes testing self-checkout registers in some locations.

"We've been under-invested [in technology] for a lot of years and we're going to make that up," he added. "We think this is a great opportunity for us to do a lot of good things for the long term."

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