Canadian Loyalty Program Encourages Green Buying

A group of Canadian retailers — including Safeway Canada and Metro — and other companies in the Air Miles Reward Program have joined forces to participate in My Planet, an initiative that encourages consumers to consider making greener lifestyle changes and rewards them for choosing eco-friendly products and services.

TORONTO — A group of Canadian retailers — including Safeway Canada and Metro — and other companies in the Air Miles Reward Program have joined forces to participate in My Planet, an initiative that encourages consumers to consider making greener lifestyle changes and rewards them for choosing eco-friendly products and services.

Particpants in the loyalty program can earn bonus reward miles when they purchase My Planet-designated products and services available at over 2,400 Air Miles sponsor stores and outlets across Canada.

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