CCF Launches HFCS Campaign

The nonprofit Center for Consumer Freedom here launched an ad campaign yesterday designed to communicate that high fructose corn syrup is nutritionally the same as sweeteners like table sugar and honey.

WASHINGTON — The nonprofit Center for Consumer Freedom here launched an ad campaign yesterday designed to communicate that high fructose corn syrup is nutritionally the same as sweeteners like table sugar and honey.

The campaign features a television commercial with actors dressed as an ear of corn, a sugar cube and a honey bear standing in a police line-up. “The victim in the commercial is unable to identify the sweetener responsible for making him gain the weight because all three sugars are nutritionally the same,” according to the CCF.

The commercial will air on MSNBC, Fox News, CNN and CNBC for three weeks. It will also include three full-page ads in USA Today, the New York Times and the L.A. Times.

“We thought it was time someone explained, in no uncertain terms, that high fructose corn syrup has the exact same number of calories as table sugar and is handled the same way by the body,” said CCF Executive Director Rick Berman, in a statement.

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