Dorothy Lane Solicits Advisory Board Members

Dorothy Lane Market is seeking shoppers to serve on its consumer advisory board.

DAYTON, Ohio - Dorothy Lane Market is seeking shoppers to serve on its consumer advisory board.

“In order to better meet our customers’ needs, we have a Customer Advisory Board,” Dorothy Lane states in promotional materials.

“A cross section of DLM shoppers meets regularly to voice their opinions and concerns, offer suggestions for improvement, and share their ideas for future plans for the store.”

The board meets about six times a year. All members serve a two-year term.

To be considered, shoppers must submit an application by January 7, 2011.

The application includes a variety of questions about the shopper and his/her food-purchasing habits. Dorothy Lane says all information will be confidential, and used strictly to select a good representative of customers and as a guideline for general topics of discussion at meetings.

Among the information requested: age, sex, marital status, number of people in household and education. They are also asked how much they spend weekly on groceries, how many evening meals they cook weekly, and what issues involving the grocery industry interest them.

Further, Dorothy Lane requests that they list the different types of stores they shop (such as other supermarkets, club stores and warehouses), and what percentage of their weekly grocery bill is spent at each store and why they shop there.