GRAND RAPIDS, Mich. — As retailers become more adept at leveraging social media for promotional purposes, Spartan Stores ' D&W Fresh Market ran a Facebook promotion last week that awarded free tickets to a baseball game, while building excitement in its cooking school.
The first person who answered the contest question correctly won a pair of tickets to the Aug. 7 Detroit Tigers versus Los Angeles Angels game. The question read, "What will be going on in our D&W Culinary Classroom Aug. 4?"
A Facebook fan answered correctly that the school will host a class on berry recipes, including soup, jam and strawberry shortcake.
D&W built up excitement in the sweepstakes with an earlier Facebook post reading, "Just received a pair of tickets to giveaway for the Detroit Tigers game Sat. August 7th. at 7:05 pm vs. LA Angels. Anyone interested? Stay tuned…"