Festival Foods Selects Price Optimization System

Festival Foods, a family-owned company founded in 1946 that operates 13 stores throughout Wisconsin, announced that it has selected the PriceStrat solution from KSS Retail, Florham, Park, N.J., for price modeling, forecasting and optimization.

ONALASKA, Wis. — Festival Foods [2] here, a family-owned company founded in 1946 that operates 13 stores throughout Wisconsin, announced that it has selected the PriceStrat solution from KSS Retail, Florham, Park, N.J., for price modeling, forecasting and optimization.

PriceStrat manages both regular and promotional pricing and enables retailers to model what-if pricing scenarios for both fresh and grocery products.

"By modeling both pricing and promotions, the KSS Retail solution will help us better understand our customers and ensure that we are delivering value for their shopping experience, to always bring them back," said Mark Skogen, president of Festival Foods, in a statement.

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