FMI to Host Supermarket Chef Showdown

ARLINGTON, Va. — The Food Marketing Institute here has issued a call for entries into the Supermarket Chef Showdown, a culinary contest that will take place live on May 1 - 3 in Dallas at the FMI 2012 Show.

"We established this program to recognize the daily culinary feats demonstrated in grocery store kitchens," Leslie G. Sarasin [2], president and CEO of FMI, said in a press release. "We know that consumers go to the grocery store nearly twice a week, so why shouldn't they be motivated by their local deli manager in the same way that they tune into their favorite chef television personality?"

The event will judge participants across all major departments in grocery in four categories: Ethnic, Indulgent, Family Meals and Healthy Alternatives. There is no limit to number of participants per company, and any grocery store foodservice professional is welcome to submit one recipe per category. The top-five competitors in each category will compete in Dallas, but only one of the 20 will be recognized as "Grand Chef."

Prizes include a professional development course at the Culinary Institute of America, $1,000 per winner for the food professional in each category, complementary attendance to FMI2012 in Dallas, and more. Deadline for recipe submission is March 15, 2012.

Participants can visit www.SupermarketChefShowdown.com [3] for official rules and to submit recipes.