Food Lion's Haaf Joins Hotel Chain

SPARTANBURG, S.C. — Food Lion veteran Michael J. Haaf has joined the Extended Stay Hotel chain as chief marketing officer, the hotel company said Tuesday.

SPARTANBURG, S.C. — Food Lion veteran Michael J. Haaf has joined the Extended Stay Hotel chain as chief marketing officer, the hotel company said Tuesday.

Haaf, who joined Salisbury, N.C.-based Food Lion in 2003, most recently was the Delhaize [2]-owned chain's senior vice president of sales, marketing and business strategy. SN named him Marketer of the Year [3] in 2007.

"[Haaf] is particularly skilled in applying market analysis and segmentation to formulate comprehensive 'go-to-market' strategies," said Gary DeLapp, president and chief executive officer, HVM LLC, parent company of Extended Stay.

Before joining Food Lion, Haaf held leadership positions at Office Depot, First USA Bank, Haemonetics Corp. and General Electric Co., and was a senior consultant at KPMG.