Fresh & Easy Expands 'Farm to Store in 24' Program

Fresh & Easy Neighborhood Market here has announced an expansion of its “Farm to Store in 24” program, in which the retailer works with local California growers to bring fruits and vegetables from their farms to Fresh & Easy retail locations in less than 24 hours.

EL SEGUNDO, Calif. — Fresh & Easy Neighborhood Market here has announced an expansion of its “Farm to Store in 24” program, in which the retailer works with local California growers to bring fruits and vegetables from their farms to Fresh & Easy retail locations in less than 24 hours.

“Getting produce from the farm to the store in 24 hours or less is an incredibly tricky task, which makes it important to partner with strong local growers who share our commitment to quality produce,” Justin Hill, Fresh & Easy’s produce manager, said in a release. “We are working closely with these growers here to put in the extra care required to expand our ŒFarm to Store in 24’ offerings whenever we can.”

This summer, the company has been offering strawberries and table grapes through the program. It will begin offering peaches, nectarines and an assortment of vegetables as summer turns to fall.

Fresh & Easy also recently released a YouTube video explaining Farm to Store in 24. [2]