EL SEGUNDO, Calif. — Fresh & Easy Neighborhood Market  introduced a store-brand line of 20 vitamins and supplements.
The line contains no artificial colors, flavors and preservatives and range in price from 100 prenatal nutrients tablets for $3.99 to 100 capsules of vegetarian multiples for $10.99.
“We are happy to now offer our own line of vitamins and supplements to customers looking to balance their food intake with the benefits of vitamin and mineral supplements,” said John Burry, Fresh & Easy chief customer officer, in a press statement Wednesday. “Now our customers can not only depend on Fresh & Easy for healthy food options, but also for everyday overall vitamin health too.”
Packaging features a quick and easy way to determine the significance of each vitamin or supplement, highlights benefits and how it supports each given health issue.