Fresh & Easy's Bag Contest Returns

Fresh & Easy Neighborhood Market has relaunched its Design-A-Bag contest, inviting Fresh & Easy customers to design and vote on the grocer's next reusable bag.

EL SEGUNDO, Calif. — Fresh & Easy Neighborhood Market here has relaunched its Design-A-Bag contest, inviting Fresh & Easy customers to design and vote on the grocer's next reusable bag.

Based on feedback Fresh & Easy, a division of UK-based Tesco [2], has expanded the contest this year to anyone 13 years of age or older in Arizona, California and Nevada, so creative students have an opportunity to participate. Customers can submit [3] their original bag designs through May 15.

Last year's Design-A-Bag contest generated more than 1,300 design submissions from customers and 24,000 votes by "friends of fresh&easy" — customers who have signed up to receive the latest news about the company along with exclusive offers. Last year's limited-edition winning design was launched in stores earlier this year.

"Our first Design-A-Bag contest was a huge hit and customers loved the great design that won, so we're excited to bring back the contest this year," said Roberto Munoz, Fresh & Easy director of neighborhood affairs, in a statement.

The winning bag design will be chosen by friends of fresh&easy from June 21 through July 10. Finalists will each receive a $100 Fresh & Easy gift card and the winning designer will win a year's worth of free groceries, valued at $5,000.