FreshDirect Introduces 'Freshness' Label

NEW YORK — FreshDirect here has introduced a new label called "Guaranteed Freshness," which will be affixed to all fresh-made meals, meat, seafood, dairy and produce items.

NEW YORK — FreshDirect here has introduced a new label called "Guaranteed Freshness," which will be affixed to all fresh-made meals, meat, seafood, dairy and produce items.

The "Guaranteed Fresh" mark appears on the product pages of thousands of fresh foods on the FreshDirect website, showing customers exactly how many days they'll have to enjoy their food. The freshness days are the minimum number of days the retailer guarantees each product will remain fresh, and with appropriate storage, the products may stay fresh longer.

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