Freson Market Unveils New Prototype

Freson Markets in Peace River, Alberta has debuted a new store prototype and design that emphasizes “old world service” and its family origins.

PEACE RIVER, Alberta — Freson Markets here has debuted a new store prototype and design that emphasizes “old world service” and its family origins.

The design, executed by New York-based strategic branding and design agency CBX, was unveiled at Freson’s relocated store in Manning, Alberta, which replaced a former Freson store across the street, CBX said. The new store organizes specialty perimeter departments around a well merchandised, amply lit and easy-to-navigate grocery core, CBX said.

Freson operates 15 stores in Alberta and is the province’s largest IGA operator.

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