Giant-Carlisle Renews Price Optimization Agreement

Giant Food Stores, a division of Ahold USA, has renewed its contract for Everyday Price Management, Promotion Planning & Optimization and Deal Management software services from DemandTec, San Carlos, Calif.

CARLISLE, Pa. — Giant Food Stores here, a division of Ahold USA, has renewed its contract for Everyday Price Management, Promotion Planning & Optimization and Deal Management software services from DemandTec, San Carlos, Calif. Giant-Carlisle has been a DemandTec customer since 2005. “Giant-Carlisle is renewing its contract with DemandTec because of the improvements in productivity we’ve realized since implementing the technology,” said Ron Domenick, senior vice president of non-perishables at Giant-Carlisle, in a statement. “DemandTec has helped automate the entire price and promotion business process for all categories throughout our stores.” Giant-Carlisle uses Everyday Price Management to manage the price management process with rules-based pricing, price maintenance and price execution. The company is also implementing Promotion Planning & Optimization to plan promotions based on consumer response to discounts, advertisements and in-store displays. Deal Management is being used by the retailer to manage the trade funds presentation, negotiation and reconciliation processes.

Read More of Today's Headlines [2]