Giant Eagle Uses System to Optimize Promotional Displays

Giant Eagle has deployed the Promotional Display Optimization Solution, from Chicago-based Galleria Retail Technology Solutions, to streamline and optimize its weekly promotion display planning initiatives.

PITTSBURGH — Giant Eagle has deployed the Promotional Display Optimization Solution, from Chicago-based Galleria Retail Technology Solutions, to streamline and optimize its weekly promotion display planning initiatives.

Giant Eagle uses the system to create customer-centric merchandise planograms on a store-by-store, weekly basis so that the products advertised in its weekly fliers are optimized on the shelf and endcap displays to meet demand.

Upon completing a five-month initial implementation in 138 stores, the retailer achieved significant sales gains while reducing end-of-promotion inventory, according to Galleria.

Giant Eagle continues to roll out the system across its chain.

“To guarantee a satisfying shopping experience, it’s imperative that the merchandising of our in-store displays reflect our weekly promotion plans and that inventories are optimized for each store’s unique demand,” said Stephanie White, vice president of sales systems and operations, Giant Eagle, in a statement.

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