GMDC Delves Into Consumers’ Wellness Habits

The Global Market Development Center has begun a multi-year research project to help its members understand consumer buying behavior for health, wellness and environmentally conscious lifestyles and to identify retail opportunities.

COLORADO SPRINGS — The Global Market Development Center has begun a multi-year research project to help its members understand consumer buying behavior for health, wellness and environmentally conscious lifestyles and to identify retail opportunities.

The Hartman Group, Bellevue, Wash., is conducting the research that will be released throughout the year and into 2010. Presentations of the research will be made at GMDC’s June General Merchandise Marketing Conference and at its September Health Beauty Wellness Marketing Conference.

Among the sponsors are: Stop & Shop, Bi-Lo, Wegmans, Harris Teeter, Rite Aid and Pharmaca Integrative Pharmacy.

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