GS1 DataBar Sunrise Date Still Set For Jan 1.

GS1 US affirmed that the Jan. 1., 2010, “sunrise date” for the GS1 DataBar in the United States remains operational despite what was reported in some recent media reports.

LAWRENCEVILLE, N.J. — GS1 US here affirmed that the Jan. 1., 2010, “sunrise date” for the GS1 DataBar in the United States remains operational despite what was reported in some recent media reports.

Jan. 1, 2010, will continue to be the date for all trade-item bar code scanning systems in the U.S. to read GS1 DataBar bar codes, which are being applied to loose produce and coupons and can hold more data than traditional UPC bar codes. GS1 US said that work already under way to prepare for the GS1 DataBar by retailers, manufacturers, equipment makers, label providers and others “should continue on course.”

Some confusion was created by recent media coverage concerning a change in the Sunrise Date in certain other countries. The GS1 Global Office in Brussels announced a new plan that provides up to four more years for adoption in all nations, but allows early-adopter nations, such as the U.S., to move ahead with their current GS1 DataBar adoption strategy.

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