H-E-B Store Debuts Features for Hispanics

AUSTIN, Texas — H.E. Butt Grocery Co. [2] has remodeled a store here with several new features targeting Hispanic shoppers.

The store added 6,000 square feet, accommodating a masa factory for grinding corn in the store, a tortilleria and a Hispanic-focused butcher shop, according to a report in the Austin Statesman.

The store, which had been open 30 years before the $7 million renovation, is the first in the chain to have these features, the newspaper reported.

"When we renovate stores that have been around for a while, we want to use the most exciting formats that we have," an H-E-B spokeswoman told the newspaper. "We put everything that we could possibly fit into the store."