Hannaford Enlists Food Bloggers

annaford Supermarkets, a Delhaize America banner, has recruited bloggers to promote its Hannaford store brand.

SCARBOROUGH, Maine — Hannaford Supermarkets, a Delhaize America [2] banner, has recruited bloggers to promote its Hannaford store brand. It's invited a team of popular food bloggers to live with Hannaford-brand items for a week.

Some will substitute ingredients in their everyday recipes, while others will shop exclusively for Hannaford brand for an entire week. Hannaford has provided the bloggers with a $200 gift card to purchase their products and review them in their blogs.

One blogger, momsmenuplanning.com, said she used the gift card to purchase more than 65 different products for $182.69.

"I am impressed to say that nearly every Hannaford product I have used was delicious," the blogger wrote. "Many of their products are 100% natural without excess preservatives and chemicals, which is always a major plus for me."

The same blogger posted several recipes featuring Hannaford-brand items, including one for lasagna that included Hannaford-brand lasagna noodles, crushed tomatoes, ground beef and ricotta cheese.