Hannaford Heads to Home 360

SCARBOROUGH, Maine — Hannaford Supermarkets, a Delhaize America banner, has replaced its household private-label line from the Hannaford brand to Home 360.

SCARBOROUGH, Maine — Hannaford Supermarkets, a Delhaize America [2] banner, has replaced its household private-label line from the Hannaford brand to Home 360.

Home 360 is also sold in other Delhaize banners, including Harveys, Food Lion and Sweetbay. It includes laundry, paper goods, storage and other non-food Center Store items.

The change was made to simplify the line and make it more consistent-looking on the shelf, Hannaford wrote on its Facebook page.

“Although the label no longer carries the Hannaford name, our products still maintain our high standard of quality and, in the majority of cases, remain completely unchanged,” according to Hannaford.

Hannaford notified Facebook fans that pet food is included in the Home 360 line.

“It’s a whole new look, but still the same nutritious, high-quality foods your pets love, with the same low prices that beat the national brands,” according to Hannaford.

The retailer launched the line with a promotion offering a $1 coupon for every four Hannaford or Home 360 brands purchased.