MATTHEWS, N.C. — Harris Teeter  here plans a recycling cookware promotion tied into Earth Day, April 22, with the Good Cook bakeware line, according to a spokesperson at Bradshaw International, the kitchenware manufacturer.
Harris Teeter is the first grocery chain to commit to the Bradshaw-sponsored promotion that will offer shoppers a 50% discount on a new Good Cook pan when they recycle an old one.
The four-week promotion will kick off on April 13 at Harris Teeter stores. The promotion will be support by a press release to regional newspapers, and in print and online circulars with additional support from the Rancho Cucamonga, Calif.-based manufacturer.
Although most people think of paper or aluminum when it comes to recycling, the facts are that a steel mill can reduce pollution and mining waste by 70% if it can use recycled scrap steel. By offering to recycle baking pans, Bradshaw is helping their retailers become more environmentally friendly, the company said in a press statement.
The program will feature dump bins where consumers can recycle their own baking pans. Retailers will be furnished with collection containers that will be picked up and sent to their local recycling center. “This is a way for all of us to be more responsible about our waste,” said Jason Vaske, a senior product manager, in a press release.
Recycling steel and tin cans saves 74% of the energy we use to produce them in the first place, he added.
This is the first time Bradshaw is offering to run such a promotion, which launches amid ecology related events throughout the country, when Earth Day is celebrated each year.
“We are hoping that retailers will want to participate to show their support to be green, even after Earth Day,” the company spokesman told SN.
The promotion Earth Day was first established in 1970, the same year the Environmental Protection Agency was also founded.