Homeland Stores to Launch Guiding Stars

OKLAHOMA CITY — Homeland Stores here said Tuesday that it would launch the Guiding Stars nutrition program in all 73 of its stores.

OKLAHOMA CITY — Homeland Stores here said Tuesday that it would launch the Guiding Stars nutrition program in all 73 of its stores.

The retailer said it was adopting the program to help encourage healthy eating among shoppers in Oklahoma, which was ranked among the 10 states with the highest percentage of obese or overweight people, according to CalorieLab.

“The health of our consumers is a primary concern to us,” Darryl Fitzgerald, president and chief executive officer of Homeland, said in a statement. “We all need to find ways to eat healthier. A good start is by making more informed decisions and the Guiding Stars system gives our customers basic nutritional information at the point of purchase.”

Guiding Stars, originally developed at Hannaford Bros. [2], uses a proprietary algorithm to rank the healthy properties of grocery items on a good-better-best basis.

Homeland operates 72 stores in Oklahoma and one in Kansas under the Homeland, Country Mart and United Supermarkets banners.