IFIC: Food Labels Could Be Improved

Consumers have an overall positive perception of food labels, but would like certain information relocated or added to packaging, according to new research from the International Food Information Council Foundation.

WASHINGTON — Consumers have an overall positive perception of food labels, but would like certain information relocated or added to packaging, according to new research from the International Food Information Council Foundation.

According to the findings, the following could strengthen the Nutrition Facts panel: Mentioning a government body like the Food & Drug Administration in a header or main body. Such a reference increases consumer trust in the information provided, particularly serving size; moving the location of calories into the main body of the NFP appears to encourage greater use of this information; adding the percent Daily Value of calories helps consumers consider a product's calorie contribution within the context of their daily diet; and moving the information in the current footnote into an easily referenced column in the main body of the NFP greatly increases consumers' ability to evaluate a product.

"We believe that addressing consumers' need for usable information on the Nutrition Facts panel will accelerate efforts to improve the diet and health of Americans," IFIC President and Chief Executive Officer David Schmidt said in statement.

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