Kroger Announces Sustainable Seafood Progress

CINCINNATI — Kroger Co. has announced new details regarding the company’s progress toward its seafood sustainability goals as well as the next phase of its partnership with the World Wildlife Fund.

CINCINNATI — Kroger Co. [2] has announced new details regarding the company’s progress toward its seafood sustainability goals [3] as well as the next phase of its partnership with the World Wildlife Fund.

An internal company analysis has indicated that more than half of the top 20 wild-caught seafood species sold in Kroger stores are certified by the Marine Stewardship Council, the company noted in a release. Kroger plans to have 100% of its top 20 wild-caught species sourced from MSC certified fisheries, or involved in a Fishery Improvement Project with WWF by 2015.

"Kroger is enthusiastic about this goal and what it will mean for our customers," Mark Van Buskirk, Kroger’s vice president for meat and seafood merchandising, said in a release. "We want to ensure that our customers and their children can enjoy fresh, sustainable seafood for generations to come."

The company is supporting several Fishery Improvement Projects with WWF, including the Ecuadorian mahi mahi and Indonesian yellowfin tuna fisheries. Kroger no longer sells shark, marlin or bluefin tuna due to sustainability concerns.