NASHVILLE, Tenn.— Kroger Co.  shoppers here can win a $50 Kroger gift card if they are “caught” recycling the right way in a six-month program called “Recycle and Win” starting in April.
Designed by Coca-Cola to promote municipal recycling programs, the program also includes local groups Metro Public Works and the Metro Beautification and Environment.
Single-family households in Nashville’s urban services district (USD) will soon receive an educational mailer with images highlighting what materials should go in their green “Curby” recycling bins. The mailer also contains a “Give it Back” sticker, which residents must place on their bin for a chance to win a $50 Kroger gift card.
A specially designed Coca-Cola Prize Patrol Vehicle will begin visiting USD neighborhoods starting the first Monday in April checking the contents of green Curby carts to see if residents have included the appropriate recyclables accepted in the curbside program. The prize patrol plans to award ten $50 Kroger gift cards per week, for a total of 260 prizes until the program ends in September.
To give non-USD residents a chance to participate in the contest, 40 more $50 Kroger Gift Cards will be awarded at Recycle & Win events planned on Saturdays at community recycle drop-offs.
“We are doing many things to encourage ‘green living’ in the communities where our stores are located; our hope is that programs like Recycle and Win will encourage more folks to recycle on a daily basis and live green.” said Melissa Eads, Kroger community affairs manager, in a statement.