Kroger Plans First Dallas Fresh Fare

DALLAS — Kroger Co. is set to break ground on its first Fresh Fare store in the city this week. The 60,786-square-foot location, featuring Kroger's more upscale presentation and offerings, is scheduled for a summer 2012 opening, the company said Monday.

DALLAS — Kroger Co. [2] is set to break ground on its first Fresh Fare store in the city this week. The 60,786-square-foot location, featuring Kroger's more upscale presentation and offerings, is scheduled for a summer 2012 opening, the company said Monday.

“The Dallas market has witnessed a surge in population growth over the past few years,” said Bill Breetz, president of the Kroger Southwest Division, in a statement. “The growth coupled with the redevelopment of the Uptown area has presented Kroger with the opportunity to better serve residents and introduce a new, energy-efficient store concept that caters to shoppers who are seeking freshness, variety and quick meal solutions at affordable prices in an intimate store setting.”

The store will stand alone in a mixed-use residential and retail development that will feature luxury apartment units, a fitness facility and financial institution.

In addition to a selection of organic and local offerings, prepared foods, baked goods and sushi, the store will also include a Starbucks Coffee outlet and a mezzanine dining lounge. Although it is the first Fresh Fare-bannered store in Dallas, it will the be the Cincinnati-based company's sixth Kroger location within the city.