Kroger’s Loyalty Arm Dunnhumby Selects Price Optimization Tool

Dunnhumby, which is partly owned by Tesco in the U.K. and by Kroger in the U.S., and has played an instrumental role in the target and loyalty marketing efforts of both retailers, has formed a strategic alliance with KSS Retail, Florham Park, N.J., to use the KSS PriceStrat solution for price modeling and optimization.

CINCINNATI — Dunnhumby, which is partly owned by Tesco in the U.K. and by Kroger in the U.S., and has played an instrumental role in the target and loyalty marketing efforts of both retailers, has formed a strategic alliance with KSS Retail, Florham Park, N.J., to use the KSS PriceStrat solution for price modeling and optimization.

The alliance will enable Dunnhumby to provide price modeling and optimization, focused on the behavior and needs of different customer segments, to their existing and future clients in North America and elsewhere. Terms of the agreement were not disclosed

“We are excited about the opportunities to further develop and customize our capabilities", said Simon Hay, chief executive officer of DunnhumbyUSA, in a statement.

In addition to Kroger, DunnhumbyUSA works with Macy's, Coca-Cola, General Mills, Kimberly-Clark, PepsiCo, Procter & Gamble, and The Home Depot.

Read More of Today's Headlines [2]