Marsh Selects Price Optimization System

INDIANAPOLIS — Marsh Supermarkets here has selected price optimization technology from Revionics, Roseville, Calif., to fine-tune its price strategies and promotional events to appeal to localized markets.

INDIANAPOLIS — Marsh Supermarkets [2] here has selected price optimization technology from Revionics, Roseville, Calif., to fine-tune its price strategies and promotional events to appeal to localized markets. The system is designed to enable retailers to understand demand and price sensitivity by item and by store.

"Revionics was chosen as our partner for price and promotion optimization because of their ability to easily relate their solutions to our business needs," said Roy Kipp, senior vice president of merchandising at Marsh.

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