Metro Plans Fall Marketing Campaign

Metro here said yesterday it expects to launch an integrated promotional campaign in late fall once it completes the conversion of its Ontario stores to the Metro banner.

MONTREAL — Metro here said yesterday it expects to launch an integrated promotional campaign in late fall once it completes the conversion of its Ontario stores to the Metro banner.

The company had completed 128 of 159 conversions as of July 24, with expectations of completing the re-bannering program in November, Eric R. LaFleche, president and chief executive officer, said in a conference call to discuss financial results for the third quarter, which ended July 4.

Net income for the quarter rose 22.5% to $104.6 million (U.S.), with sales climbing 4.2% to $12.6 billion. Same-store sales increased 4.2%. For the year-to-date net income was up 22.9% to $250.9 billion, sales rose 5% to $8 billion, and same-store sales increased 4.2%.

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