New GMDC Research Details Pharmacy Potential

Stores with pharmacies have a total $4.8 billion opportunity among shoppers who fill a prescription but leave without purchasing anything else, according to new research commissioned by the Global Market Development Center.

COLORADO SPRINGS — Stores with pharmacies have a total $4.8 billion opportunity among shoppers who fill a prescription but leave without purchasing anything else, according to new research commissioned by the Global Market Development Center, here. The study, “Helping Consumers Make Healthy Choices Through a Fully Connected Store,” will be released to GMDC’s membership this month, SN has learned. It was sponsored by Catalina Marketing, St. Petersburg, Fla., and conducted by market research firm Pivotal Perspectives, Madison, N.J. Among other key findings: Of the 55% of prescription customers who shopped the store, 75% made a Center Store purchase, while of the 45% that stayed close to the pharmacy, only 25% made a Center Store purchase.

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