NPD: 24% of Foods Consumed at Home Are Corporate Brands

CHICAGO — Last year 24% of all food and beverages served in U.S. homes were private label, up from 18% in 1999, according to a new NPD report. “Private Label Perceptions Usage Patterns & Intentions” also found that nearly all households (97%)

CHICAGO — Last year 24% of all food and beverages served in U.S. homes were private label, up from 18% in 1999, according to a new NPD Group report.

“Private Label Perceptions Usage Patterns & Intentions” also found that nearly all households (97%) consume private-label foods on a regular basis, most respondents feel that store brands are often equal to or better than name brands, and consumers of private labels span all income levels and demographic profiles.

“There is no question that private-label foods have become an integral part of American life,” said Harry Balzer, chief industry analyst at NPD, in a statement. “Furthermore, we do not hide private-label foods as an ingredient or as an additive to another dish. Today over half of all store-brand food eatings are the end dish.”

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