WASHINGTON — The Association for Retail Technology Standards (ARTS), the National Retail Federation’s technology standards division, today announced the release of an educational white paper, the ARTS Social Retailing Blueprint, which is aimed at helping retailers understand how to leverage social media for their businesses.
This first version of the Blueprint, written by ARTS members, describes the aspects that retailers should consider when developing their social media program. In further collaboration with the NRF communities, future versions will expand on how employees and sales associates can use social to increase customer service and operational efficiencies.
The Blueprint is free to NRF, Shop.org and ARTS members and can be downloaded by visiting here . It is available for a nominal fee to non-members from the NRF Store . The Blueprint series is continually updated to cover the changing landscape and future direction of the space.
“These days, if a retailer does not have a social media strategy, they may be missing out on a highly engaged and savvy set of shoppers and brand loyalists,” said David Dorf, ARTS committee chair and senior director at Oracle Retail, in a statement. “This Blueprint will provide retailers with the tools they need to understand how to connect with the social world.”