GRAND RAPIDS, Mich. — Meijer here said ecommerce sales on back-to-school items are equivalent to sales during the holidays, though the company did not release specific sales numbers, according to reports published by Internet Retailer .
Meijer  said it attributed the increases to an interactive game on its website, called Back-to-School Scramble, which it credits with helping to boost the conversion rate on related items 18% while also improving brand perceptions.
“There has been a great increase in brand exposure since the launch of the game [in mid-June],” said Catherine Antkoviak, Meijer project manager. “Our website has remained stable, with an average of five minutes per visitor, and we've added an additional 6.3-minute average exposure time in which customers are interacting with our products in the game.”
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