PMA Partners With National Restaurant Association for 2010 Show

NEWARK, Del. — The Produce Marketing Association here has teamed up with the National Restaurant Association to provide produce-specific education for restaurateurs at the 2010 National Restaurant Association Restaurant, Hotel-Motel Show scheduled May 22-25 at Chicago’s McCormick Place.

NEWARK, Del. — The Produce Marketing Association here has teamed up with the National Restaurant Association to provide produce-specific education for restaurateurs at the 2010 National Restaurant Association Restaurant, Hotel-Motel Show scheduled May 22-25 at Chicago’s McCormick Place.

As a part of the associations' joint initiative to increase produce use in foodservice by 2020, the show will feature two produce-focused education sessions on consumer trends and food safety, and a cooking demonstration at the show's World Culinary Showcase that will highlight produce as a cost-saving, customer-pleasing meal solution.

Bryan Silbermann, PMA president and chief executive officer, and Bob Whitaker, chief science and technology officer for PMA, will moderate the sessions on produce titled, "Innovating with Fresh Produce: Taste, Profit and Healthy Living” and “Enhancing the Safety of Fresh Produce,” respectively.

“We welcomed this opportunity to include produce-specific programming at the restaurant industry’s top convention and exposition, as part of our associations’ ongoing collaboration to grow both our industries’ businesses,” said Silbermann. “More produce in foodservice is a win for everyone, including our end consumers.”

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