SCHENECTADY, N.Y. — Price Chopper Supermarkets  has introduced a new store-brand bakery cake line.
Central Market Classics Decadent Desserts features 15 varieties of unique cakes available in 5-inch and 8-inch sizes. Flavors include Tiramisu, Cannoli Dream, Lemon Berry Bliss, Mocha Madness, Tres Leches, For the Love of Peanut Butter and Coconut Carrot. Also available are fresh fruit tarts, peanut butter pie and single-serve desserts, including petite cheesecakes, eclairs and crullers.
Price Chopper associates helped create the line. A team of seven cake decorators from its bakery departments started with customer feedback on its existing program and built upon the customer’s likes and special requests. They combined these comments with the most popular dessert specialties and added twists to simple classics.
The retailer is offering free in-store samples, as well as coupon promotions, including a Facebook coupon for a 5-inch Decadent Dessert for $5.